Testing

We have found that by constant testing, we can determine how the pieces fit together in the puzzle. By testing in each step of the ecommerce experience, we can arrive at an approach that minimizes friction and allows businesses to dramatically increase ROI.

Value

It’s based on the principle that people don’t necessarily want to hear about how your product is so awesome; they want to hear how they themselves are going to become awesome once they have your product. It’s a delicate balance.

Messaging

Even more, we understand that proper messaging is a pillar of any ecommerce experience. As a result, we created the emotional targeting methodology which allows us to hone in on the specific, personal messaging required.